11 introduction – ocean park’s mission and core values ocean park (“op”) is the first theme park in hong kong and opened in 1977 it is a non-profit making organisation that aims to provide visitors a unique guest experience combining three elements of entertainment, education and conservation. Board of directors mr joe wong chi-cho joined as a board member of ocean park corporation in february 2018, and has served in various bureaux and departments, including the former health and welfare branch, the former city and new territories administration, the hong kong economic and trade office in new york, the former economic services. Our aim is to provide a new option which can help students write their researches taking as guideline excellent examples of any kinds of papers. Researchkornerblogspotcom. Ocean park does not publicize the composition of the visitors' origin according to the commissioner for tourism, the visitor profile of ocean park was broadly similar to that of the hong kong disneyland 10.
The chairman of board of ocean park has changed in the start of 2014, the past chairman has an experience of 11 years with ocean park the change in control may affect the decisions of the company and anyproblem can arise due to the change in the control of the board. A strategic analysis of ocean park of hong kong - download as pdf file (pdf), text file (txt) or read online. In april 2006, ocean park, the only homegrown theme park in hong kong has launched a syndicated loan to raise 41 billion hong kong dollars for a master plan to reorganize the park. Ocean park will draw on the pokemon go craze by introducing an augmented reality app for its halloween festivities in an effort to curb a 10 per cent decline in mainland visitor numbers.
Figure 2 five forces analysis of ocean park (hong kong amusement park) threat of new entry the threat of new entrants refers the possibility that the profits of established firms in the respective industry may be eroded by new competitors. Background of ocean park hong kong ocean park hong kong, which is located in the southern side of hong kong island, is one of the world’s educational theme parks covering more than 870,000 square meters of land. Ocean park analysis located on the south side of hong kong island, on 879,000 square meters of land on both sides of brick hill (nam long shan), ocean park was hong kong’s home grown marine theme park [see exhibit 1. Transcript of ocean park hong kong it relies more on nature and wildlife with many animal-related activities ocean park: swot analysis first theme in hong kong with 30 years of history loyalty of local and chinese customers having good relationships with travel agencies.
A strategic analysis of ocean park of hong kong (fit) the purpose is to discover the environmental forces and the resources that need being developed to address them in order. Ocean park swot analysis harvard case study solution and analysis of harvard business case studies solutions – assignment helpin most courses studied at harvard business schools, students are provided with a case study majo. Value chain analysis disneyland delivery service for the products purchased in the park deliver to the customer’s hotel (disneyland hotels) especially india marketre-consider the increasing price strategy tooexpensive compare to competitor, ocean parkkeeping up with the marketing strategy, which iseffective 16.
Table of contents page a executive summary 4 b introduction 4 c strategic position - market segmentation & life cycle of ocean park. Strengths: ocean park has a number of strengths that enables it to capture opportunities fuelled by the needs of customers ocean park’s strength is its strong brand. -ocean park is one of the icons of the philippines, popular with locals and tourists as well -ocean park keeps animals and water creatures -education and conversation programmes with unique environment and professional educators offered to students and learners. Our amusement park swot analysis will provide you with the comprehensive documentation that you will need in order to determine the strengths, weaknesses, opportunities, and threats that your business will face as your develop or expand your business operations.
Ocean park case study op issue & challenges -ocean park was an old and tired brand and no one knew what it stood for -hk has few scenic endowments hence need to create own attraction which take long time and high investment -econ dwntn(1997) & sars(2003) strike in asia,fell by70%attendance,threat to close down. The manila ocean park: strengths and weaknesses 4382 words | 18 pages the manila ocean park is an oceanarium in manila, philippines it is owned by china oceanis philippines inc, a subsidiary of china oceanis inc, a singaporean-registered firm that has operated four oceanariums in china. Artwork description & analysis: luminous 'ocean park' paintings are a revelation at moca retrospective by christopher knight the los angeles times september 13, 1992 more interesting articles about richard diebenkorn richard diebenkorn discusses representational painting. Ocean park vs hong kong disneyland is hong kong's great theme park rivalry at first glance, it's a david and goliath battle the local favorite against the world champions but those asking themselves whether they should visit ocean park or hong kong disneyland may find a surprising answer ocean.